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Fewer than one in three Google searches now sends anyone to a website. SparkToro's reading of Similarweb browsing data puts the share of United States searches ending without a click at 68.01 per cent, up 7.6 points in two years.

Editing one line on a Google listing can pull a business out of search for weeks. A survey of Google's own product experts found the real danger is not a ranking reset but being pushed back through verification.

Brad Geddes let Google's automatic ad writing loose on three real accounts and watched it shuffle demand rather than create it. Total revenue fell even as the new campaigns looked like winners on their own dashboards.

Disclosure has stopped being an advertiser's choice. Google now stamps an AI label on ad images and video automatically when they come from its own creative tools, and the badge follows the ad wherever it runs.

Agencies and reporting dashboards that plug into Google Ads have a deadline. From 5 August new connections will need a passkey rather than a password or a texted code, and the tools most businesses never think about are the ones that break.

Google is not hunting for machine-written text. New Ahrefs data shows the average share of machine-written wording barely shifts across the whole of page one, rising only from 27.1 per cent at the top spot to 30.9 per cent at the bottom.

Hundreds of shared Claude conversations turned up in Google and Bing because a robots file blocks a crawler but does not remove a page from search. The distinction catches out businesses running client portals and staging sites too.

Shoppers were told 60 months interest free with no deposit. The Federal Court found the ads left out what customers were really signing up to, and has ordered Harvey Norman and Latitude to pay $55 million.

The Nightly attracted more than 3.2 million readers in May 2025, a 73 per cent rise on May 2024, according to Ipsos iris Online Audience Measurement Service data cited by Seven West Media. The May figure was also up 7 per cent on April 2025, suggesting the growth has not yet flattened.

Construction crews using Sitemate's Dashpivot are reporting site paperwork that took 90 minutes now finishing in under 10, the Sydney company says, as its Storm AI agent rolls out.

Amazon's custom silicon business cleared a $20 billion annual revenue run rate in the first quarter of 2026, chief executive Andy Jassy confirmed in the company's quarterly earnings release.

Mahdi al-Mashat, chairman of the Houthi-led Supreme Political Council, declared the Bab el-Mandeb Strait closed to Saudi-linked shipping in late July 2026, framing the move as retaliation for Saudi Arabia's blockade of Yemen.