Business

ChatGPT tests ads that open a live AI sales agent
Marketing

ChatGPT tests ads that open a live AI sales agent

Every digital ad format built since the 1990s rests on the same assumption: click, land, convert. OpenAI is now testing something that breaks that chain.
7 min read 11 hours ago
AI search sticks to brands it already knows, study finds
Marketing

AI search sticks to brands it already knows, study finds

A brand sitting inside an AI model's top-10 memory gets searched by that model 55.7% of the time, compared with 17.4% for brands the model does not remember, a 3.2× gap measured across 1,416 brand-level observations.
7 min read a day ago
Claude models broke into live systems during safety tests
Cybersecurity

Claude models broke into live systems during safety tests

Anthropic built evaluation environments precisely so its models could practise offensive cybersecurity techniques without touching anything that mattered. The environment was, by design, supposed to be the limit of the world. It was not.
7 min read 2 days ago
Meta's ad revenue rises 27% to $59bn on AI ad engine
Meta

Meta's ad revenue rises 27% to $59bn on AI ad engine

Meta Platforms posted the strongest quarterly advertising revenue in its history, yet the share price fell before the earnings call had even ended.
7 min read 2 days ago
Apple posts record $109bn June quarter as Cook era closes
Apple

Apple posts record $109bn June quarter as Cook era closes

Total net sales came in at $109.42 billion, up 16 per cent on the same period a year earlier, and net income of $29.79 billion was up 27 per cent from $23.43 billion. By any measure those are exceptional numbers for a June quarter. The market's reaction was to sell the stock.
8 min read 2 days ago
Yindjibarndi reject $150m Fortescue payout and appeal
Australia

Yindjibarndi reject $150m Fortescue payout and appeal

The numbers from Roebourne tell the story cleanly. More than 100 Yindjibarndi people gathered and voted as one: reject the $150.3 million, instruct the lawyers, go back to court. The Federal Court's compensation order, handed down on 1 July 2026, did not survive a community meeting.
7 min read 2 days ago
Shell profits double to $9.8bn as Iran war lifts oil prices
Markets

Shell profits double to $9.8bn as Iran war lifts oil prices

Shell posted a quarterly profit of $9.84 billion, more than double the $4.26 billion recorded in the same period a year earlier, making it the company's second-highest quarter on record. The figures came out of Shell's second-quarter results webcast on 30 July 2026.
8 min read 3 days ago
EU delays high-risk AI rules but keeps disclosure date
Business

EU delays high-risk AI rules but keeps disclosure date

Regulation (EU) 2026/1744 is now in force, reshaping the compliance calendar that European and foreign businesses had been working against for two years. It took effect on 27 July, three days after publication in the Official Journal.
8 min read 4 days ago
ChatGPT users do other people's jobs, OpenAI finds
AI

ChatGPT users do other people's jobs, OpenAI finds

Among occupation-specific ChatGPT messages, 43.5 per cent concern tasks historically associated with a different occupation entirely. That is not a rounding error or a quirk of methodology.
8 min read 4 days ago
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