Marketing
Marketing
Three ways to check if AI tools mention your business
Your Google Analytics referral report almost certainly has a number in it that is wrong, not because the tool is broken, but because it is measuring the wrong thing.
Marketing
Two in three Google searches end without a click
Reddit's share price, down 11 per cent in a week, made the zero-click era impossible to ignore. Two in three Google searches now end without a visit to the open web.
Marketing
What Meta's 12% ad price rise costs a small advertiser
Meta's average price per ad rose 12 per cent year on year while impressions grew 14 per cent. What that actually does to a small advertiser's budget is a different calculation.
Marketing
Only about 10% of AI-cited sites also rank top on Google
Researchers ran 1,000 ranking-style queries and measured how often the domains appearing in Google's top-10 results also turned up in citations generated by four major AI platforms.
Marketing
A Wikipedia vandal had Google showing Sam Altman as dead for 41 minutes
For 41 minutes, Google told anyone who searched Sam Altman's name that he was dead. The Knowledge Panel republished a vandalised Wikipedia edit automatically, and no one at Google touched it.
Marketing
Stanley bets on a wisecracking toolbox to lift trade sales
Stanley is 183 years old and has decided the most persuasive voice it can put in front of tradespeople is a wisecracking animated toolbox. On 3 August 2026, Stanley, the hand-tools brand inside Stanley Black & Decker's sprawling portfolio, launched ALL BUILD.
Marketing
Eli Lilly puts Candace Parker in WNBA Prime ad campaign
Eli Lilly has placed Candace Parker at the centre of a new 30-second advertisement that debuted during Amazon's WNBA on Prime doubleheader coverage.
Marketing
Reddit ad revenue rises 64% as Google referrals turn choppy
Reddit's second-quarter 2026 result looked strong on almost every line. Advertising revenue came in at $762 million, a 64% increase on the same quarter a year earlier, extending eight consecutive quarters of better than 60% revenue growth. Total revenue reached $805 million, up 61% year-on-year.
Marketing
Google tests a homepage that replaces the Search button with AI tools
For 25 years, two buttons sat beneath the Google search bar: "Google Search" and "I'm Feeling Lucky." One of them is now missing from a live test running on the world's most visited page.