Marketing

AI answer engines including ChatGPT, Google AI Overviews and Claude select sources using retrieval-augmented generation, authority signals and structured content. Businesses that optimise for these factors earn more citations.

Australian SME retainers for SEO run from AUD 500 to over AUD 10,000 per month in 2026, with Sydney businesses paying 10 to 20 per cent more than those in smaller cities.

Google's June 2026 spam update ran for roughly 49 hours, finishing on 26 June, and applies to all languages globally. Five specific spam tactics were in scope: scaled content abuse, cloaking, sneaky redirects, scraping and hidden text.

Fraudulent DMCA takedown notices are getting real, live pages deindexed from Google Search before any verification takes place, with two confirmed attacks against the same site logged in May and June 2026. The notice-and-takedown system under 17 U.S.C.

A randomised field experiment published on SSRN found Google AI Overviews reduce outbound organic clicks by 39.8% and lift zero-click searches by 34.5%.

Ten Australian PR agencies for 2026, ranked on breadth of discipline, digital PR and AEO capability, and third-party recognition.

Eight AEO agencies best suited to Australian banks, super funds, insurers, wealth managers and fintechs in 2026.

Eight AEO agencies best suited to Australian law firms in 2026, evaluated for legal-industry focus and ASCR Rule 36 awareness.