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Stanley bets on a wisecracking toolbox to lift trade sales
Marketing

Stanley bets on a wisecracking toolbox to lift trade sales

Stanley is 183 years old and has decided the most persuasive voice it can put in front of tradespeople is a wisecracking animated toolbox. On 3 August 2026, Stanley, the hand-tools brand inside Stanley Black & Decker's sprawling portfolio, launched ALL BUILD.
7 min read a month ago
Eli Lilly puts Candace Parker in WNBA Prime ad campaign
Marketing

Eli Lilly puts Candace Parker in WNBA Prime ad campaign

Eli Lilly has placed Candace Parker at the centre of a new 30-second advertisement that debuted during Amazon's WNBA on Prime doubleheader coverage.
7 min read a month ago
Reddit ad revenue rises 64% as Google referrals turn choppy
Marketing

Reddit ad revenue rises 64% as Google referrals turn choppy

Reddit's second-quarter 2026 result looked strong on almost every line. Advertising revenue came in at $762 million, a 64% increase on the same quarter a year earlier, extending eight consecutive quarters of better than 60% revenue growth. Total revenue reached $805 million, up 61% year-on-year.
7 min read a month ago
Netflix seals actor inside Sunset Boulevard billboard for 3 days
Marketing

Netflix seals actor inside Sunset Boulevard billboard for 3 days

The first thing you notice is the curtains. Hung inside a fully furnished living room visible from the traffic crawling along Sunset Boulevard, they belong to a room with no door to the outside world.
6 min read a month ago
Spider-Man: Brand New Day passes $1 billion in six days, second only to Endgame
Media

Spider-Man: Brand New Day passes $1 billion in six days, second only to Endgame

Spider-Man: Brand New Day has taken $654.3 million domestically in its first ten days of release, setting a new all-time record for any film at the domestic box office.
6 min read a month ago
Rampart raises $2.3m from five investors at $29m valuation
Media

Rampart raises $2.3m from five investors at $29m valuation

Joe Aston has taken Rampart News Holdings through its first external capital raise, and the terms say as much about how he intends to run the publication as they do about the money.
6 min read a month ago
Canberra part-pays 2,000 journalists and forces tech to pay 2.5% levy
Opinion

Canberra part-pays 2,000 journalists and forces tech to pay 2.5% levy

Canberra sets the charge digital platforms must pay Australian publishers, and separately part-pays the wages of more than 2,000 journalists. Both programs are documented in the government's own papers. Neither has been examined as half of the same arrangement.
9 min read a month ago
Who decides what Australians see online, and how fast it changed
Australia

Who decides what Australians see online, and how fast it changed

X banned an Australian outlet without publishing a reason. The regulatory machinery around that decision has moved further, and faster, than most people noticed.
9 min read a month ago
Australia raises tech levy to 2.5% and adds LinkedIn to scope
Media

Australia raises tech levy to 2.5% and adds LinkedIn to scope

If you want to know where a platform's real money comes from, look at advertising. The Albanese Government has now done exactly that.
7 min read a month ago
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