Facebook lets users reshape their feed in their own words

Meta announced on 13 October 2026 a new Facebook feature called "Your algorithm" that lets users describe their interests in plain language to directly shape what appears in their Feed and Reels.^[1] The controls sit inside the three-dot menu on any post, placing the adjustment one tap from the content itself.

After tapping "Interested" or "Not interested", users may receive follow-up prompts asking them to specify what they want more or less of, with recommendations updating in real time within the same browsing session.^[1] Users can also add and manage topics directly, building a preference profile in their own words rather than relying on passive engagement signals alone.

Meta's ranking systems already draw on thousands of signals, and large language models can now read the intent behind natural-language input to improve recommendations alongside those existing signals.^[2] Meta said large language models "can incorporate the interests, context, and intent behind natural language, unlocking an algorithm you can actually talk to".^[1]

For marketers and publishers, the change carries practical weight. Brands have long relied on organic reach driven by likes, comments and shares, but explicit user-said topics now sit alongside those engagement signals as ranking inputs, meaning content that does not match a user's named topics may surface less frequently regardless of its raw engagement rate.

Meta described the feature as "rolling out" but provided no details on which countries would receive it first or when broader availability would follow.^[1]

Note: The figures and claims in this article come solely from Meta's own announcements. Bushletter could not independently verify them through a source independent of Meta.