Marketing

Before signing off on the next media buy, consider what you are actually purchasing. A served impression counts the moment an ad is delivered to a page, regardless of whether it ever renders where a human eye might land.

Traditional search engines crawl the web, index pages, and hand users a ranked list of links. LLM-based search engines work differently: an AI agent takes a query, breaks it into sub-queries, retrieves a small set of documents, and synthesises a natural-language answer with in-text citations.

Every digital ad format built since the 1990s rests on the same assumption: click, land, convert. OpenAI is now testing something that breaks that chain.

A brand sitting inside an AI model's top-10 memory gets searched by that model 55.7% of the time, compared with 17.4% for brands the model does not remember, a 3.2× gap measured across 1,416 brand-level observations.

Meta Platforms posted the strongest quarterly advertising revenue in its history, yet the share price fell before the earnings call had even ended.

Documentation updates rarely make headlines, but they can rewrite the rules for thousands of businesses overnight.

Google has opened Search Console platform properties to everyone, letting businesses track how their Instagram, TikTok, X and YouTube posts perform across Search, Discover and News.

Pangram Labs, the San Francisco-based AI detection company, has closed a US$9 million funding round, with Menlo Ventures leading and Haystack, ScOp Venture Capital, Script Capital and Cadenza joining the raise.