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Marketing

AI search sticks to brands it already knows, study finds
Marketing

AI search sticks to brands it already knows, study finds

A brand sitting inside an AI model's top-10 memory gets searched by that model 55.7% of the time, compared with 17.4% for brands the model does not remember, a 3.2× gap measured across 1,416 brand-level observations.
7 min read 2 months ago
Meta's ad revenue rises 27% to $59bn on AI ad engine
Meta

Meta's ad revenue rises 27% to $59bn on AI ad engine

Meta Platforms posted the strongest quarterly advertising revenue in its history, yet the share price fell before the earnings call had even ended.
7 min read 2 months ago
Google bans fake and undisclosed paid reviews from search
Marketing

Google bans fake and undisclosed paid reviews from search

Documentation updates rarely make headlines, but they can rewrite the rules for thousands of businesses overnight.
7 min read 2 months ago
Google now shows businesses how social posts rank in Search
Marketing

Google now shows businesses how social posts rank in Search

Google has opened Search Console platform properties to everyone, letting businesses track how their Instagram, TikTok, X and YouTube posts perform across Search, Discover and News.
7 min read 2 months ago
Pangram's new detector catches AI text that tries to hide
Marketing

Pangram's new detector catches AI text that tries to hide

Pangram Labs, the San Francisco-based AI detection company, has closed a US$9 million funding round, with Menlo Ventures leading and Haystack, ScOp Venture Capital, Script Capital and Cadenza joining the raise.
8 min read 2 months ago
YouTube views jump 76% while ad revenue crashes 55%
Marketing

YouTube views jump 76% while ad revenue crashes 55%

Australian creators and brand managers feeling good about their YouTube view counts should look at a different number. The figure that pays the bills has been heading the wrong way all year.
7 min read 2 months ago
Google's new format tells AI which sources to trust
Marketing

Google's new format tells AI which sources to trust

The Open Knowledge Format represents organisational knowledge as a directory of UTF-8 markdown files with YAML frontmatter.
7 min read 2 months ago
ChatGPT nears a billion weekly users, seven months late
Marketing

ChatGPT nears a billion weekly users, seven months late

Nine hundred million weekly users is not a failure by any ordinary measure. When your own company announced seven months ago that one billion was just around the corner, though, the gap becomes the story.
7 min read 2 months ago
Australia's AI search agencies ranked by the proof they publish
Marketing

Australia's AI search agencies ranked by the proof they publish

There is no Search Console for ChatGPT. Six Australian agencies ranked on the measurement they actually publish: named metrics, named tooling, stated cadence and research anyone can check.
13 min read 2 months ago

Best AI SEO agencies in Australia for 2026

12 min read2 months ago
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Amazon now makes every seller tag AI-generated people

6 min read2 months ago
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Google now answers 43% of US searches before anyone clicks

7 min read2 months ago
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Your industry decides whether ChatGPT ever links to you

6 min read2 months ago
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X purges 42,000 chatbots that sold fake engagement

5 min read2 months ago
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Two in three US Google searches now end without a click

6 min read2 months ago
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Updating your address on Google can hide your business for weeks

6 min read2 months ago
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Google's AI ad writer cut revenue in real-world tests

6 min read2 months ago
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Google now labels AI-made ads whether you like it or not

7 min read2 months ago
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Google Ads locks out passwords for new tools from 5 August

6 min read2 months ago
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Google punishes bad content, not AI content, study finds

5 min read2 months ago
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Anthropic blocked crawlers and its pages hit Google anyway

6 min read2 months ago
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Best enterprise AI SEO tools and agencies 2026

13 min read3 months ago
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How to get your business cited by ChatGPT and Google AI

10 min read3 months ago
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What Australian businesses actually pay for SEO in 2026

10 min read3 months ago
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Google's June spam update: the five tactics it targeted

6 min read3 months ago
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Fake copyright claims are wiping real pages off Google

7 min read3 months ago
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Google's AI answers cut publisher clicks by nearly 40%

6 min read3 months ago
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The 10 top Australian PR agencies for 2026, ranked

8 min read3 months ago
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The 8 best AI search agencies for Australian finance firms

7 min read3 months ago
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The 8 best AI search agencies for Australian law firms

9 min read3 months ago
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