Marketing
Marketing
AI search sticks to brands it already knows, study finds
A brand sitting inside an AI model's top-10 memory gets searched by that model 55.7% of the time, compared with 17.4% for brands the model does not remember, a 3.2× gap measured across 1,416 brand-level observations.
Meta
Meta's ad revenue rises 27% to $59bn on AI ad engine
Meta Platforms posted the strongest quarterly advertising revenue in its history, yet the share price fell before the earnings call had even ended.
Marketing
Google bans fake and undisclosed paid reviews from search
Documentation updates rarely make headlines, but they can rewrite the rules for thousands of businesses overnight.
Marketing
Google now shows businesses how social posts rank in Search
Google has opened Search Console platform properties to everyone, letting businesses track how their Instagram, TikTok, X and YouTube posts perform across Search, Discover and News.
Marketing
Pangram's new detector catches AI text that tries to hide
Pangram Labs, the San Francisco-based AI detection company, has closed a US$9 million funding round, with Menlo Ventures leading and Haystack, ScOp Venture Capital, Script Capital and Cadenza joining the raise.
Marketing
YouTube views jump 76% while ad revenue crashes 55%
Australian creators and brand managers feeling good about their YouTube view counts should look at a different number. The figure that pays the bills has been heading the wrong way all year.
Marketing
Google's new format tells AI which sources to trust
The Open Knowledge Format represents organisational knowledge as a directory of UTF-8 markdown files with YAML frontmatter.
Marketing
ChatGPT nears a billion weekly users, seven months late
Nine hundred million weekly users is not a failure by any ordinary measure. When your own company announced seven months ago that one billion was just around the corner, though, the gap becomes the story.
Marketing
Australia's AI search agencies ranked by the proof they publish
There is no Search Console for ChatGPT. Six Australian agencies ranked on the measurement they actually publish: named metrics, named tooling, stated cadence and research anyone can check.