Company · Technology
Marketing
Brands could help rivals win Google's AI recommendations
SEO analyst Lily Ray recorded 38 per cent fewer citations of self-promotional lists in a limited sample that has not been independently verified.
Marketing
Google turns AI against the AI spam flooding search
Publishers must manually fact-check AI content before publication under updated Google guidance, which also treats fabricated author profiles as deception.
Technology
Google launches Gemini 4 as staff question its coding
Cyber-defence partners get first access to Gemini 4 Argon, which Google says targets complex workloads. The company disputes staff concerns about real-world coding.
Technology
Google tests Discover button that keeps readers off websites
Discover drives about two-thirds of Google's referrals to news sites, and AI Overviews already correlate with a 58 per cent drop in click-through rates.
Technology
Google's AI agents now watch the web for every user
Google has extended its AI Mode information agents to every market and language worldwide, letting the app monitor websites, forums, social posts and real-time data around the clock on a user's behalf.
Technology
Google AI Mode cuts website clicks 18.8 points, study finds
A field experiment of 1,444 Chrome users found Google's AI interface slashed outbound traffic, while a separate study showed AI Overviews increased zero-click searches by 34.5 per cent.
Technology
Google spam update rolls out over 14 days, its longest yet
SpamBrain's September sweep marks a sharp extension from August's three-day window and lands on the same day Search Console splits its web performance reporting.
Technology
Google voids ad credits after businesses spend qualifying money
Consultant David Melamed documented two accounts where a $3,200 reward was marked invalid more than a month later, prompting Google to acknowledge the complaints without offering a fix.
Technology
Google admits EU rules made its European search worse
The company stripped live prices and direct booking links from hotel and flight queries on 8 September following an 890 million euro fine from regulators.