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Two in three Google searches end without a click
Marketing

Two in three Google searches end without a click

Reddit's share price, down 11 per cent in a week, made the zero-click era impossible to ignore. Two in three Google searches now end without a visit to the open web.
8 min read 5 days ago
Pixel Watch 5 tracks insulin resistance without a blood test
Business

Pixel Watch 5 tracks insulin resistance without a blood test

Google is shipping a wearable feature that attempts to track insulin resistance without a needle, a lab requisition or a finger-prick device.
6 min read 8 days ago
A Wikipedia vandal had Google showing Sam Altman as dead for 41 minutes
Marketing

A Wikipedia vandal had Google showing Sam Altman as dead for 41 minutes

For 41 minutes, Google told anyone who searched Sam Altman's name that he was dead. The Knowledge Panel republished a vandalised Wikipedia edit automatically, and no one at Google touched it.
7 min read 9 days ago
Google tests a homepage that replaces the Search button with AI tools
Marketing

Google tests a homepage that replaces the Search button with AI tools

For 25 years, two buttons sat beneath the Google search bar: "Google Search" and "I'm Feeling Lucky." One of them is now missing from a live test running on the world's most visited page.
6 min read 10 days ago
Google folds Local Services Ads into Performance Max from August
Technology

Google folds Local Services Ads into Performance Max from August

Local Services Ads have occupied their own corner of Google's advertising empire since the product launched as a stripped-back, pay-per-lead offering for tradespeople and household-service businesses. That separation ends.
7 min read 12 days ago
Local businesses rank on Google Maps but vanish from AI answers
Technology

Local businesses rank on Google Maps but vanish from AI answers

Your Google Business Profile ranking used to be the scoreboard that mattered. That scoreboard now has a rival, and it is winning by a wide margin.
7 min read a month ago
Google Search Console AI reports expand as clicks data stays hidden
Technology

Google Search Console AI reports expand as clicks data stays hidden

Website owners can finally see how much of their Google traffic comes from AI answers, and the new numbers explain where the missing clicks have been going.
7 min read a month ago
Publishers weigh blocking Google as search referrals collapse
Media

Publishers weigh blocking Google as search referrals collapse

Google's search results page looked meaningfully different by mid-2025. AI Overviews and AI Mode had taken up residence at the top of the page, synthesising answers from across the web and presenting them directly to users before a single blue link appeared.
7 min read a month ago
Google shuts the ads dashboard local service businesses rely on
Technology

Google shuts the ads dashboard local service businesses rely on

Google confirmed in July 2026 that Local Services Ads will cease to exist as a standalone product, with all campaigns automatically converted into a specialised Performance Max campaign type configured for pay-per-lead goals.
6 min read a month ago
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