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Google folds Local Services Ads into Performance Max from August
Technology

Google folds Local Services Ads into Performance Max from August

Local Services Ads have occupied their own corner of Google's advertising empire since the product launched as a stripped-back, pay-per-lead offering for tradespeople and household-service businesses. That separation ends.
7 min read a month ago
Who decides what Australians see online, and how fast it changed
Australia

Who decides what Australians see online, and how fast it changed

X banned an Australian outlet without publishing a reason. The regulatory machinery around that decision has moved further, and faster, than most people noticed.
9 min read a month ago
Google now shows businesses how social posts rank in Search
Marketing

Google now shows businesses how social posts rank in Search

Google has opened Search Console platform properties to everyone, letting businesses track how their Instagram, TikTok, X and YouTube posts perform across Search, Discover and News.
7 min read 2 months ago
YouTube views jump 76% while ad revenue crashes 55%
Marketing

YouTube views jump 76% while ad revenue crashes 55%

Australian creators and brand managers feeling good about their YouTube view counts should look at a different number. The figure that pays the bills has been heading the wrong way all year.
7 min read 2 months ago
Google now labels AI-made ads whether you like it or not
Marketing

Google now labels AI-made ads whether you like it or not

Disclosure has stopped being an advertiser's choice. Google now stamps an AI label on ad images and video automatically when they come from its own creative tools, and the badge follows the ad wherever it runs.
7 min read 2 months ago
Google kills 130,000 AI spam channels and rewrites pay rules
Technology

Google kills 130,000 AI spam channels and rewrites pay rules

Google's Scalable Cluster Termination System terminated 50,000 coordinated channel clusters comprising 130,000 channels of synthetic spam generators over a six-month period.
6 min read 2 months ago
Five social media giants face A$49.5M fines over teen ban failures
Technology

Five social media giants face A$49.5M fines over teen ban failures

Australia's online safety regulator is investigating Facebook, Instagram, TikTok, Snapchat and YouTube for potential breaches of the world's strictest social media age ban. A survey of 900 parents found 70% of under-16s who had accounts before the December ban still have access.
5 min read 5 months ago
Meta and YouTube Found Liable for Addictive Design in Landmark Child Safety Verdict
Geopolitics

Meta and YouTube Found Liable for Addictive Design in Landmark Child Safety Verdict

A California jury awarded $6 million to a plaintiff who argued that Instagram and YouTube's design features caused mental health harm, opening social media companies to a new category of product liability claims.
6 min read 6 months ago
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