AI
Marketing
Google now answers 43% of US searches before anyone clicks
Sixteen months ago, Google's AI answer boxes were an experiment most Australians could scroll past without noticing. Similarweb's mid-2026 generative AI landscape report put AI Overviews on more than 40 per cent of US Google searches by May 2026, compared with roughly 15 per cent in January 2025.
Marketing
Your industry decides whether ChatGPT ever links to you
ChatGPT handed travel sites a clickable link in 22.6% of its travel answers in May 2026, against a cross-category average of just 6.8%. That is a gap of more than three times the norm, and no single travel brand's domain authority or content volume explains it.
Marketing
X purges 42,000 chatbots that sold fake engagement
Fake engagement has a price list. X pulled 42,000 accounts that were auto-replying with chatbots, and head of product Nikita Bier said almost all of it was commercial: build a following, then sell it.
Marketing
Two in three US Google searches now end without a click
Fewer than one in three Google searches now sends anyone to a website. SparkToro's reading of Similarweb browsing data puts the share of United States searches ending without a click at 68.01 per cent, up 7.6 points in two years.
Marketing
Google's AI ad writer cut revenue in real-world tests
Brad Geddes let Google's automatic ad writing loose on three real accounts and watched it shuffle demand rather than create it. Total revenue fell even as the new campaigns looked like winners on their own dashboards.
Marketing
Google now labels AI-made ads whether you like it or not
Disclosure has stopped being an advertiser's choice. Google now stamps an AI label on ad images and video automatically when they come from its own creative tools, and the badge follows the ad wherever it runs.
Marketing
Google punishes bad content, not AI content, study finds
Google is not hunting for machine-written text. New Ahrefs data shows the average share of machine-written wording barely shifts across the whole of page one, rising only from 27.1 per cent at the top spot to 30.9 per cent at the bottom.
Marketing
Anthropic blocked crawlers and its pages hit Google anyway
Hundreds of shared Claude conversations turned up in Google and Bing because a robots file blocks a crawler but does not remove a page from search. The distinction catches out businesses running client portals and staging sites too.
AI
Sitemate says its Storm AI cuts site reporting from 90 minutes to 10
Construction crews using Sitemate's Dashpivot are reporting site paperwork that took 90 minutes now finishing in under 10, the Sydney company says, as its Storm AI agent rolls out.
